Advertising is getting more pervasive, obnoxious, and intrusive. But it doesn’t have to be.
As it turns out, consumers don’t hate ads; they hate BAD ads. Take a look at this interesting statistic:
⚡ 83% agree “Not all ads are bad, but I want to filter out the really obnoxious ones.”
⚡ 77% agree “I wish there were a way to ad-filter instead of ad-block completely.”
⚡ 91% of people say ads are more intrusive today than 2-3 years ago.
⚡ 87% say there are more ads in general than 2-3 years ago.
⚡ 79% feel like they’re being tracked by retargeted ads.
Instead of forcing ads on people, Marketers and Advertisers should recognize that ads are also a kind of content, and if it’s good content in an engaging format, shown to the right audience at the right time and right place, people will be more than happy to watch it, comment on it and share it to their friends.
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#advertising #digitalads #badads #digitalmarketing #onlinemarketing #growthhacking #agrowthhacker
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