5 levels of Content Marketing Pyramid

5 levels of Content Marketing Pyramid

“Content is King”, everyone says. I agree. (Partly) According to Curata’s Content Marketing Pyramid™, content can be categorized into 5 levels: ⚡ 1. Primary/ Secondary Research & Thought Leadership: Books, eBooks & White Papers ⚡ 2. Long-form Blog Posts & Presentation ⚡ 3. Infographics & SlideShares ⚡ 4. Short-form Blog Posts & Contributed Content ⚡…

A Hiking Trip to Escape Stress. Being close to nature is the best gift!
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A Hiking Trip to Escape Stress. Being close to nature is the best gift!

Having quality time going hiking in the forest with my friend & business mentor Heikki Hilpelä. Enjoyed the fresh air and beautiful Finnish nature with the companion of Babe ?. I’ve been through a stressful time recently, so this relaxing trip really helps refresh my mind and recharge my energy ? “The ultimate measure of…

I am a guest speaker at the FINN-ASIAN SME BUSINESS CONFERENCE 2018!

I am a guest speaker at the FINN-ASIAN SME BUSINESS CONFERENCE 2018!

UPDATED: I’m glad to share that the FINN-ASIAN SME BUSINESS CONFERENCE 2018 was successful! Thank you all for coming! Here are some photos of the event. It’s official! I will be one of the guest speakers at the 1st FINN-ASIAN SME BUSINESS CONFERENCE on 5th December 2018. I have this great honor to represent Asian…

Are you willing to exchange your personal data for personalized ads & web experience?

Are you willing to exchange your personal data for personalized ads & web experience?

As a Marketer & Advertiser, I acknowledge the power of data and how it can be used to make our life better. How about you as a Consumer? Are you willing to exchange your personal data for personalized ads & web experience? #firstworldproblem #monday #marketingjoke #marketingcartoon #marketoonist #donottrackme #idontgiveconsent #digitalmarketing #growthhacking #agrowthhacker Cartoon by marketoonist.com

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…

[Infographic] What Happens in 1 Second of the Internet?

[Infographic] What Happens in 1 Second of the Internet?

What happens in 1 second of the Internet? {Infographic} ? 54,319 Google searches ? 469,445 Facebook likes ? 7,203 Twitter Tweets ? 721 Instagram photos uploaded ? 2,488,887 Emails sent ? 71,623 YouTube videos viewed ? 2,121 Skype calls ? 35,069 GB of Internet traffic What number surprises/ impresses you the most? #digitalmarketing #Internetmarketing #marketing…