Hi, I'm Daniel Nguyen!

I’m Daniel Nguyen, a digital marketing professional based in Finland. I have 5+ years of experience working in B2B digital marketing for international startups and SMEs.

I own the heart of a marketer, the brain of a developer and the eyes of a designer. A “Full-Stack” Digital Marketer, I possess interdisciplinary skills and a strong passion for Online Marketing & Growth Hacking.

Work Experience

3/2018 - Present

Digital Marketing Consultant

Sisu Digital agency, Helsinki, Finland

Sisu Digital is a web & marketing agency that helps startups and small-sized businesses grow with digital marketing solutions. I work as a freelance Marketing Consultant with different clients on various marketing projects. 

– Communicate with clients, understand their problems, propose suitable marketing solutions, then execute and deliver the results
– Consult clients on their marketing strategy
– Build and optimize clients’ websites for SEO & marketing purposes
– Set up clients’ outreach email campaigns
– Set up marketing automation
– Create engaging content for different purposes
– Produce lead magnets and build landing pages
– Run and optimize clients’ ad campaigns
– Manage and grow clients’ social media profiles
– Create weekly & monthly reports on clients’ marketing activities

11/2020 – Present

Digital Marketing Consultant (Contract)

Bay Area

Bay Area is a network of hand-picked independent marketing and communication professionals to help Nordic growth companies to succeed. I work as an extended team member, helping with marketing strategy and technical implementation.

– Develop marketing strategy and plan marketing activities
– Build and optimize the website and landing pages
– Set up conversion tracking
– Run ad campaigns on Google, LinkedIn, Facebook
– Set up marketing automation and process
– Create visual content for social media
– Create weekly & monthly reports on clients’ marketing activities

3/2019 – 12/2019

Digital Marketing Manager (Contract)

Konvertigo - Global Digital Marketing Solutions

Konvertigo Experts Network is a multinational global team of market researchers and digital marketing experts. I worked on Konvertigo’s client projects.

– Consult clients on their marketing strategy
– Build and optimize clients’ websites for SEO & marketing purposes
– Build landing pages
– Create engaging content for different purposes
– Create weekly & monthly reports on clients’ marketing activities

1/2018 - 3/2019

Head of Marketing

Aurora Digital

Aurora Digital is a digital marketing agency based in Helsinki.

– Develop marketing strategy and plan
– Manage and optimize the company’s digital presence and online channels including website, social media channels and SEO
– Design and coordinate marketing campaigns across multiple channels: email, social media, SEO, SEM,…
– Developing inbound marketing strategy and activities
– Ensure processes and best practices are in place for marketing activities
– Create various types of content for marketing
– Automate marketing tasks to increase efficiency and save time
– Collaborate with the sales team on revenue models, pricing and offers

1/2018 – 6/2018

Digital Marketing Specialist (Part-time)

Kwork

Kwork is an international software company, based in Finland, working with Artificial Intelligence, innovation and advanced web projects. I worked as a lead gen specialist.

– Set up sales funnel and marketing automation
– Find and qualify leads for Chatbot services in the Japanese market using cold messages and cold emails.
– Create new content optimized for SEO in the form of blog posts, social media posts.
– Rebuild the website with a more flexible web solution and optimize it for SEO
– Carry out marketing and competition research.

8/2016 – 12/2017

Digital Marketing Specialist

Stereoscape

Stereoscape is a B2B tech startup that specializes in interactive 3D, Virtual Reality, Augmented Reality, & Mixed Reality technologies. I worked as a digital marketing specialist.

– Design & develop a brand new website
– Coordinate Promotion Campaigns on Facebook & Twitter; optimizing landing pages & CTAs, keep track of KPIs, produce intuitive data-backed reports & continuously propose adjustments for better conversion rate
– Create real-time, highly visual analytics report on the performance of the website & social media channels for the Management board using Google Data Studio
– Administer online channels (website, social media) & leverage tools (Google Analytics, Google Tag Manager, Google Search Console)
– Perform on-site SEO, web analytics, backlink building for better search ranking
– Handle web pages’ technical implementation, bug fix & finalization of the changes
– Produce showreels, animations, videos & images for sales & marketing purposes
– Assist team in various projects

6/2015 – 12/2015

Digital Marketer

Ollo Video Marketing Oy

Ollo Video Marketing Oy is a video producer startup that provides high-quality, beautiful animated videos & video consulting services. I worked as a digital marketing specialist & video animator.

– Lead the conceptual design of the video content, including team work with the other members to ensure the video content is integrated with the brand
– Plan, design, create & finalize animated videos using advanced tools & software
– Design & administer the official web site; administer the Youtube channel

Volunteer

6/2019 – Present

Co-Founder & Head of Marketing

Entrepreneurs of Finland

Entrepreneurs of Finland is a digital platform with a mission to promote entrepreneurship in Finland by sharing inspiring and insightful stories of real-life entrepreneurs. I lead an international team of young and driven volunteers.

– Develop business strategies and plans ensuring their alignment with short-term and long-term objectives
– Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
– Develop a unified approach to business development, marketing, partnership, content
– Find and analyze problems and mistakes; provide instant solutions to ensure survival and growth
– Define marketing strategies to support the organization’s overall strategies and objectives
– Plan and organize marketing functions and operations and ensure they project the organization’s unique branding
– Develop a feasible marketing plan, implement and oversee its day-to-day
– Design and coordinate campaigns, PR and other marketing efforts across various channels (Facebook, LinkedIn, Instagram, Twitter, Youtube)
– Experiment with different growth hacking tactics
– Identify and qualify new opportunities primarily through outbound prospecting
– Utilize sales and marketing automation tools to manage outbound campaigns
– Build and maintain a solid network of key partners; act as a point of contact for important contacts
– Manage and motivate a team of marketing professionals and media producers; recruit new core members and volunteers
– Increase productivity and efficiency by establishing clear, easy-to-follow processes
– Design and develop website
– Evaluate team performance and moderate team building and internal feedback sessions

12/2018 – 12/2020

Co-Founder & Head of Marketing

Vietnamese Entrepreneurship Society in Finland

Vietnamese Entrepreneurship Society in FInland is a community-driven organization established to incubate Vietnam-connected startups and to build a bridge between the ecosystems of Finland and Vietnam.

– Develop a growth marketing strategy for both short-term and long-term goals
– Plan, implement and oversee all marketing activities
– Build a strong branding for the organization in the Vietnamese community in Finland
– Establish trust relationships with different partners and key contacts in the Finnish startup ecosystem
– Manage a high-performing integrated marketing team with different skill sets; identify talents and recruit new members
– Manage social media accounts and produce informative, engaging posts that resonate with the target demographic
– Build a Facebook online community of 800+ Vietnamese startup enthusiasts, the biggest group in Europe

Education

8/2013 – 12/2016

Aalto University

Bachelor’s degree in International Business

2/2016 – 6/2016

Católica Lisbon School of Business and Economics

Exchange semester

My skills

Marketing strategy

Content marketing

Social media marketing

Search engine optimization

Email marketing

Website

Testimonials