Hi, I'm Daniel Nguyen!

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I’m a digital marketing professional with 5+ years of experience working in B2B context.

I own the heart of a marketer, the brain of a developer and the eyes of a designer. A “Full-Stack” Digital Marketer, I possess interdisciplinary skills and a strong passion for Online Marketing & Growth Hacking.

 

I help international startups and SMEs grow with web & marketing solutions. Some of my achievements include: increase signups by 500%; reduce cost per acquisition by 30%; triple website traffic with SEO and content marketing; revamp a marketing strategy from scratch; build a lead gen system on auto pilot; etc.

 

I have had the opportunity to work with different clients on various marketing projects, which enables me to understand how marketing operates strategically throughout the customer’s journey. Thanks to that, I have acquired a handful of valuable skills: from marketing strategy to inbound marketing to lead generation to content creation to SEO and web design.

 

I’m currently based in Helsinki, the beautiful capital of Finland.

Work Experience

3/2019 - Present

Digital Marketing Consultant

Sisu Digital is a web & marketing agency that helps startups and small-sized businesses grow with digital marketing solutions. I work as a Digital Marketing Consultant with different clients on various marketing projects, from marketing strategy to content marketing & SEO to web design & optimization to lead generation.

– Communicate with clients, understand their problems, propose suitable marketing solutions, then execute and deliver the results
– Consult clients on their marketing strategy & marketing plan tailored for their own needs
– Build and optimize websites for SEO & marketing purposes
– Run and optimize outreach email campaigns
– Run and optimize marketing automation
– Create engaging content for different stages of the marketing funnel
– Produce lead magnets
– Build and optimize landing pages
– Run and optimize ad campaigns
– Manage and grow social media profiles
– Create weekly & monthly reports on marketing activities

11/2020 – Present

Digital Marketing Consultant (Contract)

Bay Area is a Nordic network of top independent marketing and communication professionals to help Nordic growth companies to succeed. I work as an extended team member, helping with marketing strategy and technical implementation.

– Develop marketing strategy & marketing plan
– Build and optimize the website and landing pages
– Run, test and optimize ad campaigns on Google, LinkedIn, Facebook
– Set up marketing automation and email automation on Hubspot
– Create visual content for social media
– Create weekly & monthly reports on clients’ marketing activities

3/2019 – 12/2019

Digital Marketing Manager (Contract)

Konvertigo - Global Digital Marketing Solutions

Konvertigo Experts Network is a multinational global team of market researchers and digital marketing experts. I worked on Konvertigo’s client projects.

– Consult clients on their marketing strategy
– Build and optimize clients’ websites for SEO & marketing purposes
– Build landing pages
– Create engaging content for different purposes
– Create weekly & monthly reports on clients’ marketing activities

1/2018 - 3/2019

Head of Marketing

Aurora Digital

Aurora Digital is a B2B digital agency. I led the marketing team.

– Develop marketing strategy and plan
– Manage and optimize the company’s digital presence and online channels including website, social media channels and SEO
– Design and coordinate marketing campaigns across multiple channels: email, social media, SEO, SEM,…
– Developing inbound marketing strategy and activities
– Ensure processes and best practices are in place for marketing activities
– Create various types of content for marketing
– Automate marketing tasks to increase efficiency and save time
– Collaborate with the sales team on revenue models, pricing and offers

1/2018 – 6/2018

Digital Marketing Specialist (Part-time)

Kwork

Kwork is an international software company, based in Finland, working with Artificial Intelligence, innovation and advanced web projects. I worked as a lead gen specialist.

– Set up sales funnel and marketing automation
– Find and qualify leads for Chatbot services in the Japanese market using cold messages and cold emails.
– Create new content optimized for SEO in the form of blog posts, social media posts.
– Rebuild the website with a more flexible web solution and optimize it for SEO
– Carry out marketing and competition research.

8/2016 – 12/2017

Digital Marketing Specialist

Stereoscape

Stereoscape is a B2B tech startup that specializes in interactive 3D, Virtual Reality, Augmented Reality, & Mixed Reality technologies. I worked as a digital marketing specialist.

– Design & develop a brand new website
– Coordinate Promotion Campaigns on Facebook & Twitter; optimizing landing pages & CTAs, keep track of KPIs, produce intuitive data-backed reports & continuously propose adjustments for better conversion rate
– Create real-time, highly visual analytics report on the performance of the website & social media channels for the Management board using Google Data Studio
– Administer online channels (website, social media) & leverage tools (Google Analytics, Google Tag Manager, Google Search Console)
– Perform on-site SEO, web analytics, backlink building for better search ranking
– Handle web pages’ technical implementation, bug fix & finalization of the changes
– Produce showreels, animations, videos & images for sales & marketing purposes
– Assist team in various projects

6/2015 – 12/2015

Digital Marketer/ Video Creator

Ollo Video Marketing Oy

Ollo Video Marketing Oy is a video producer startup that provides high-quality, beautiful animated videos & video consulting services. I worked as a digital marketing specialist & video animator.

– Lead the conceptual design of the video content, including team work with the other members to ensure the video content is integrated with the brand
– Plan, design, create & finalize animated videos using advanced tools & software
– Design & administer the official web site; administer the Youtube channel

Side work

6/2019 – Present

Marketing Team Lead (Volunteer)

Entrepreneurs of Finland is a digital platform with a mission to promote entrepreneurship in Finland by sharing inspiring and insightful stories of real-life entrepreneurs. I lead an international team of young and driven volunteers.

– Develop business strategies and plans ensuring their alignment with short-term and long-term objectives
– Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
– Develop a unified approach to business development, marketing, partnership, content
– Find and analyze problems and mistakes; provide instant solutions to ensure survival and growth
– Define marketing strategies to support the organization’s overall strategies and objectives
– Plan and organize marketing functions and operations and ensure they project the organization’s unique branding
– Develop a feasible marketing plan, implement and oversee its day-to-day
– Design and coordinate campaigns, PR and other marketing efforts across various channels (Facebook, LinkedIn, Instagram, Twitter, Youtube)
– Experiment with different growth hacking tactics
– Identify and qualify new opportunities primarily through outbound prospecting
– Utilize sales and marketing automation tools to manage outbound campaigns
– Build and maintain a solid network of key partners; act as a point of contact for important contacts
– Manage and motivate a team of marketing professionals and media producers; recruit new core members and volunteers
– Increase productivity and efficiency by establishing clear, easy-to-follow processes
– Design and develop the website
– Evaluate team performance and moderate team building and internal feedback sessions

12/2018 – 12/2020

Marketing Team Lead​ (Volunteer)

SWITCH is a startup incubator that reinvents the future for the mass. We provide hands-on resources and professional networks to help people start and grow their ideas. I led the marketing team.

– Develop a growth marketing strategy for both short-term and long-term goals
– Plan, implement and oversee all marketing activities
– Build a strong branding for the organization in the Vietnamese community in Finland
– Establish trust relationships with different partners and key contacts in the Finnish startup ecosystem
– Manage a high-performing integrated marketing team with different skill sets; identify talents and recruit new members
– Manage social media accounts and produce informative, engaging posts that resonate with the target demographic
– Build a Facebook online community of 800+ Vietnamese startup enthusiasts, the biggest group in Europe
– Develop a network of strategic and media partners for the organization
– Shape and create new initiatives for improving partnership operations
– Prospect and reach out to experts to invite them to join VietES Expert Network
– Find sponsorship for key events and act as a point of contact
– Initiate new productivity tools and develop a CRM database
– Involve in organizing and executing events

Education

8/2013 – 12/2016

Aalto University

Bachelor’s degree in International Business

2/2016 – 6/2016

Católica Lisbon School of Business and Economics

Exchange semester

My skills

Marketing strategy

Content marketing

Search engine optimization

Email marketing

CRM

Marketing automation

Marketing campaign

Social media marketing

PPC

Web design

Testimonials

Articles

The best way to grow is to share your knowledge and life experience.

Carousel

Text is boring. How about Carousel?

Blog

Work is great, but work-life balance is even better.

Side projects

While I’m not working, I’m learning something new by doing something fun.

Contact me