Hi, I'm Duc Nguyen.
Thank you for your interest!
My name is Duc (you can also call me by my English name Daniel). I’m a Growth Marketing professional with 7+ years of experience in B2B Marketing. I own the heart of a marketer and the brain of an engineer. I help international tech startups and SMEs grow with Digital Marketing and Growth Hacking solutions. I’m currently based in Helsinki, the beautiful capital of Finland.
I have worked in different positions at marketing agencies, tech startups and non-profit organizations in Finland and internationally. Over the years, I have honed a quite range of hard and soft skills that enable me to navigate complex situations, solve difficult problems and achieve the desired business outcome in this ever-changing world. In everything I do, I want to bring value to employers, clients, partners and community.
A digital citizen, I have left a few footprints on the internet. If you are interested in getting to know more about me professionally and personally, here are a few shortcuts:
"I have a dream..."
And I have a (rough!) plan to make it come true.
My ultimate goal is to become a Business Leader who can make the world a better place through the power of business. There are many ways one can change the world. For me, I choose to create real and lasting change through meaningful and impactful bussiness.
Throughout my career, I have gained vast experience in the world of marketing and business, going all the way from execution to planning to strategy. I have also been actively involved in numerous freelance and volunteer projects, which have strengthened my skills and business acumen.
It’s still a long way to go. But I’m happy I’m on the right track. And afterall, it’s not about the destination, but the journey I’m going through to become a better version of myself every day.
"The world keeps spinning..."
But something never changes: my passion for Marketing and Business.
I’m originally from Vietnam. I used to study Mechatronics at one of the top universities in Hanoi, the capital of Vietnam, but one day I realized I didn’t want to become an engineer. I want to become a businessman, one who can make a meaningful, impactful contribution to the society through business and make it a better place for everyone.
In 2013, I left Vietnam to Finland for a second chance to make things right. It was the biggest, and the best decision I have ever made in my life. I’m grateful for a new life I am able to create in Finland.
I made this animated video in 2016 when I was applying for my first internship in Finland. 7 years has passed by since then. Many things have changed, but something remains the same. Re-watching this video makes me smile every time – to realize how far I have gone and how much I have grown – as a proffessional and as a person.
My work experience
Growth Marketing Manager
VEIL.AI
VEIL.AI is a Deep Tech startup that helps companies access and utilize health data.
As a Growth Marketing Manager, my goal is to help the company achieve sustainable growth by developing the marketing strategy, setting up the system, acquiring and retaining users through effective marketing strategies.
– Developing and executing growth strategies, creating marketing plan, identifying new user acquisition channels, optimizing existing channels, and creating campaigns to drive engagement and retention.
– Creating and managing campaigns across multiple channels, including social media, email, and paid advertising.
– Collaborating with cross-functional teams to ensure that growth initiatives are aligned with the overall business strategy.
– Monitoring, analyzing and reporting on campaign performance, using data to optimize campaigns and improve ROI, reporting on key metrics and making recommendations.
Growth Marketing Consultant
Sisu Digital Agency
Sisu Digital is a web & marketing agency that helps startups and small-sized businesses grow with digital marketing solutions. I work as a Digital Marketing Consultant with different clients on various projects, from marketing strategy to content marketing & SEO to web design & conversion rate optimization to lead generation. In every project I stepped in, I either helped defined or refined the strategy, set up processes and workflows in place so the systems can continue to run with minimal effort.
– Meet up with clients, figure out their problems, propose suitable marketing solutions, then execute and deliver the results
– Consult clients on their marketing strategy & marketing plan tailored for their own needs
– Build a Growth model with systematic testing process
– Build and optimize websites for SEO & marketing purposes
– Run and optimize outreach email campaigns
– Run and optimize marketing automation
– Create engaging content for different stages of the marketing funnel
– Produce lead magnets
– Build and optimize landing pages
– Run and optimize ad campaigns
– Manage and grow social media profiles
– Create weekly & monthly reports on marketing activities
Digital Marketing Consultant (Freelance)
Gaasly
Gaasly is a growth-as-a-service digital marketing agency specializing in helping businesses enter new markets and run successful marketing campaigns. We help you make your brand outstanding by achieving game-changing results. Our global team of growth marketing experts will assist you to grow, and increasing your online market share in foreign countries.
– Develop Performance Marketing Strategies: Craft and implement targeted strategies to enter new markets and hit growth targets using a variety of paid channels and techniques.
– Manage Paid Ad Campaigns: Oversee ads on platforms like Google Ads and Facebook for optimal ROI, focusing on keyword selection, targeting, and budget management.
– Client Management: build relationships with clients, ensuring goals and strategies are clearly communicated and met, while offering strategic advice.
– Optimize Lead Gen and Conversion: Run targeted lead generation campaigns and improve conversion rates by refining landing pages, ad copy, and CTAs.
– Analyze Performance and Report: Analyze campaign data to evaluate success, and regularly report insights and recommendations to clients.
Digital Marketing Consultant (Freelance)
Bay Area Nordic Network
Bay Area is a Nordic network of top independent marketing and communication professionals to help Nordic growth companies to succeed. I work as an extended member of the core team. I did the marketing strategy with the team, then handled the lead gen and technical implementation.
– Develop marketing strategy & marketing plan
– Build and optimize the website and landing pages
– Run, test and optimize Lead Gen campaigns on Google, LinkedIn, Facebook
– Set up marketing automation and email automation on Hubspot
– Create visual content for social media
– Create weekly & monthly reports on clients’ marketing activities
Digital Marketing Manager (Freelance)
Konvertigo Agency
Konvertigo Experts Network is a multinational global team of market researchers and digital marketing experts handpicked by Konvertigo. I worked on Konvertigo’s client projects and delivered the expected results.
– Consult clients on their marketing strategy
– Build and optimize clients’ websites for SEO & marketing purposes
– Build landing pages
– Create engaging content for different purposes
– Create weekly & monthly reports on clients’ marketing activities
Marketing Team Lead
Aurora Digital Agency
Aurora Digital provides high-quality B2B digital solutions, including Web Design, Web Development, Mobile App Development. I commit to bring the world-class digital services to innovate business and make our clients stands out of the crowd. As the Marketing Team Lead, I was responsible for the whole Marketing department, from defining the Marketing strategy to set up Lead Gen system to Analytics and Reports.
– Develop the annual, quarterly, monthly marketing plan and the strategies, tactics, and resources necessary to achieve goals
– Manage, analyze and optimize the company’s digital presence and online channels including website, social media channels and SEO
– Build a strong company’s brand as a top-quality B2B service provider on the internet
– Design and coordinate marketing campaigns and other marketing efforts across multi-channels: email, social media, SEO, SEM,…
– Developing inbound marketing strategy and activities
– Play a key role in planning and execution of all marketing activities
– Ensure processes and best practices are in place for marketing activities
– Create a system-wide marketing reporting function that can track, measure and analyze campaign performance
– Create, edit, analyze and optimize online content
– Automate marketing tasks to increase efficiency and save time
– Collaborate with Sales team on revenue models, pricing and offers
– Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements
Digital Marketing Specialist
Stereoscape Oy
Stereoscape is a leading B2B tech startup that specializes in interactive 3D, Virtual Reality, Augmented Reality, & Mixed Reality technologies. As the only Marketing person in the team, I set the marketing plans to facilitate the business strategy, handled the day-to-day marketing activities and reported to the management.
– Design & develop a brand new, visually stunning website
– Coordinate Promotion Campaigns on Facebook & Twitter; optimizing landing pages & CTAs, keep track of KPIs, produce intuitive data-backed reports & continuously propose adjustments for better conversion rate
– Create real-time, highly visual analytics report on the performance of the website & social media channels for the Management board using Google Data Studio
– Administer online channels (website, social media) & leverage tools (Google Analytics, Google Tag Manager, Google Search Console)
– Perform on-site SEO, web analytics, backlink building for better search ranking
– Handle web pages’ technical implementation, bug fix & finalization of the changes
– Produce showreels, animations, videos & images for sales & marketing purposes
Assist team in various projectsStereoscape is a leading B2B tech startup that specializes in interactive 3D, Virtual Reality, Augmented Reality, & Mixed Reality technologies.
– Design & develop a brand new, visually stunning website – Coordinate Promotion Campaigns on Facebook & Twitter; optimizing landing pages & CTAs, keep track of KPIs, produce intuitive data-backed reports & continuously propose adjustments for better conversion rate
– Create real-time, highly visual analytics report on the performance of the website & social media channels for the Management board using Google Data Studio
– Administer online channels (website, social media) & leverage tools (Google Analytics, Google Tag Manager, Google Search Console)
– Perform on-site SEO, web analytics, backlink building for better search ranking
– Handle web pages’ technical implementation, bug fix & finalization of the changes
– Produce showreels, animations, videos & images for sales & marketing purposes
Digital Marketing Trainee
Stereoscape Oy
Stereoscape is a leading B2B tech startup that specializes in interactive 3D, Virtual Reality, Augmented Reality, & Mixed Reality technologies. As a Marketing intern, I helped with the video content production, website update and supported the team on clients’ production projects.
– Participate in the redesign of parts of the website to improve SEO & increase online traffic
– Plan & prepare visual contents for the website together with the marketing team
– Carry out SEO, audit keywords & research new ones
– Configure Google analytics, set up filters, clean up data, implement tracking tags, supervise performance & make adjustments
– Take part in day-to-day posts & activities in all social media channels
– Produce animations & edit videos & images for marketing purposes
Video Designer/ Online Marketer
Ollo Video Marketing Oy
Ollo Video Marketing Oy is a video producer startup that provides high-quality, beautiful animated videos & video consulting services. I led the creativity and production, coming up with ideas and turning these ideas into engaging animation videos that well represent our customers.
– Lead conceptual design of the video content, including team work with the other members to ensure the video content is integrated with the brand
– Plan, design, create & finalize animated videos using advanced tools & software
– Design & administer the official web site; administer the Youtube channel
– Projects: Labrox, Ollo, TechKid, Riffiti animated videos.
Other Experience
Content Creator & Host
Marketing Insider Podcast
Marketing Insider is a podcast in Vietnamese language show that breaks down interesting topics in the world of Digital Marketing and Growth Hacking. In each episode, listeners will have a chance to learn an in-depth discussion between I (as a host) and a guest who is an experienced marketing professionals.
– Research topics, connect with guests and explore their expertise to ensure an interesting discussion
– Edit and publish videos on Youtube
– Promote the content on relevant groups of Marketing professionals
Partnerships & Marketing Manager
NFT Game Project
The anonymous project is a NFT Game initially built on Ethereum blockchain, then migrated to Polygon. I was in charge of Partnerships/ Marketing development and supported with Community growth. I worked closely with our network of Partners and Influencers to ensure the success of our sales campaigns and community events.
In one successful campaign, my marketing effort contributes to 40% of the campaign’s total sales revenue and brought thousands of new members to our Discord community.
– Develop Marketing strategy and plans for Sales campaigns
– Launch Influencer campaigns
– Build relationships with partners and coordinate collaboration activities
– Grow the community and keep the members engaged with various activities
– Run Ads, PR & Retargeting campaigns
– Write marketing materials
– Set up Email marketing automation
– Report on KPIs and campaign performance
– Answer Support Tickets
Community Manager
CryptoKitties Vietnam
CryptoKitties Vietnam is a Facebook community for Vietnamese investors to learn everything about CryptoKitties, a project that saw exponential growth. It only took me less than a week to build a big community on Facebook with more than 1,000 of active Vietnamese people and launch a website that is the leading source about the project in Vietnam.
– Grow a Community on Facebook
– Grow Facebook fan page with relevant content
– Build a website with in-depth analysis and tutorials about CryptoKitties
– Optimize the website for targeted keywords
Volunteer
Marketing Team Lead
Vietnamese Entrepreneurs in Finland
VE Finland, or Vietnamese Entrepreneurs in Finland, at its heart, is more than just an association; it’s a thriving ecosystem that nurtures, supports, and propels Vietnamese entrepreneurs in Finland toward success.
Our mission is to knit together a community of Vietnamese entrepreneurs, providing a platform for networking, knowledge sharing, and collaboration. We strive to be the bridge that connects our members with opportunities, both within Finland and beyond its borders.
Board Member & Marketing Team Lead
Entrepreneurs of Finland
Entrepreneurs of Finland tells inspiring and insightful stories of entrepreneurs from all walks of life in Finland. An ambitious project with a goal to make Finland become a more entrepreneurial place for everyone, it has become an integrated part of the Finnish entrepreneurship ecosystem. I was the Co-Founder and Head of Marketing, leading the team of about 10 volunteers.
– Develop business strategies and plans ensuring their alignment with short-term and long-term objectives
– Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
– Develop a unified approach to business development, marketing, partnership, content
– Find and analyze problems and mistakes; provide instant solutions to ensure survival and growth
– Define marketing strategies to support the organization’s overall strategies and objectives
– Plan and organize marketing functions and operations and ensure they project the organization’s unique branding
– Develop a feasible marketing plan, implement and oversee its day-to-day
– Design and coordinate campaigns, PR and other marketing efforts across various channels (Facebook, LinkedIn, Instagram, Twitter, Youtube)
– Experiment with different growth hacking tactics
– Identify and qualify new opportunities primarily through outbound prospecting
– Utilize sales and marketing automation tools to manage outbound campaigns
– Build and maintain a solid network of key partners; act as a point of contact for important contacts
– Manage and motivate a team of marketing professionals and media producers; recruit new core members and volunteers
– Increase productivity and efficiency by establishing clear, easy-to-follow processes
– Design and develop website
– Evaluate team performance and moderate team building and internal feedback sessions
Co-Founder & Partnerships Team Lead
Vietnamese Entrepreneurship Society in Finland
VietES is a startup incubator that reinvents the future for the Vietnamese entrepreneurs and founders in Finland. We provide hands-on resources and professional networks to help people start and grow their ideas. I led the marketing team of 4 volunteers.
– Develop a network of strategic and media partners for the organization
– Shape and create new initiatives for improving partnership operations
– Prospect and reach out to experts to invite them to join VietES Expert Network
– Find sponsorship for key events and act as a point of contact
– Initiate new productivity tools and develop a CRM database
– Involve in organizing and executing events
Co-Founder & Marketing Team Lead
Vietnamese Entrepreneurship Society in Finland
In the early days of VietES, I built up the corner stones for our organization, recruited new members, built the community and grew our network of partnerships.
– Develop a growth marketing strategy for both short-term and long-term goals
– Plan, implement and oversee all marketing activities
– Build a strong branding for the organization in the Vietnamese community in Finland
– Establish trust relationships with different partners and key contacts in the Finnish startup ecosystem
– Manage a high-performing integrated marketing team of 4 members with different skill sets; identify talents and recruit new members
– Manage social media accounts and produce informative, engaging posts that resonate with the target demographic
– Build a Facebook online community of 800+ Vietnamese startup enthusiasts, the biggest group in Europe
Education
Aalto University
Hanoi University of Science & Technology
Tools
AI
- ChatGPT
- Jasper.ai
PPC/ Digital Ads
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
CRM & Marketing Automation
- Hubspot
- ActiveCampaign
- Pipedrive
Data Analytics
- Google Analytics
- Google Data Studio
- Google Tag Manager
Email Marketing
- Mailchimp
- MailerLite
Social Media
- Hootsuite
- Buffer
Automation
- Phantombuster
- Zapier
Cold Email/ Lead Gen
- Lemlist
- NeverBounce
- Lusha
- Hunter.io
Data Mining & Web Scraping
- DataMiner
SEO
- Google Search Console
- Ahref
- SEMRush
Design & Video Editing
- Canva
- Figma
- Adobe Premier
- Final Cut Pro
Website
- WordPress
- Webflow
- Elementor
Community
- Discord
- Telegram
Programming
- HTML/ CSS
- Javascript
- Python
- SQL
- Git/ GitHub
Languages
- English (professional working)
- Vietnamese (native)
- Finnish (elementary)
Testimonials
Words from my Clients, Business Partners, former Employers and Team Members. More testimonials can be found on my LinkedIn profile, under the “Recommendation” section.
Portfolio
Proud Projects
Marketing Strategy for Asia-Finland Law Consulting Oy
Marketing Strategy for Reactron Oy
Marketing Strategy for Bui Immigration
Anatomy of a Strategy Workshop series
It always starts from the fundamentals.
Before I start doing anything, I make sure I understand fully and correctly what is the business goal? Who are the target customers? How will our products/ solution solve their problems/ pain points? I get the information through a series of strategy workshops.
Strategy workshops are essential for any serious companies to define their business goals, identify opportunities and challenges, and create a roadmap to achieve long-term success. In these workshops, I have company leaders come together, ask them questions and pick their brains.
Interested in learning how I do it? Click the button below to go to a Miro board in which I share my thinking process and how I break down a business problem.
Side Projects
Marketing Insider Podcast
Marketing Insider is a podcast in Vietnamese language show that breaks down interesting topics in the world of Digital Marketing and Growth Hacking. In each episode, listeners will have a chance to take a deep dive into a discussion about Marketing, Business, Soft Skills and Mindset for Growth.
Entrepreneurs of Finland
Entrepreneurs of Finland tells inspiring and insightful stories of entrepreneurs from all walks of life in Finland. An ambitious project with a goal to make Finland become a more entrepreneurial place for everyone, it has become an integrated part of the Finnish entrepreneurship ecosystem. I was the Co-Founder and Head of Marketing, leading the team of about 10 volunteers.
Vietnamese Entrepreneurship Society in Finland
Vietnamese Entrepreneurship Society in Finland is a startup incubator for Vietnamese entrepreneurs and founders in Finland. We provide hands-on resources and professional networks to help Vietnamese talents start and grow their ideas. I led the marketing team of 4 volunteers.
Skills
Marketing skills
Marketing Strategy
Marketing Planning
B2B Marketing
Performance Marketing
Marketing Automation
Growth Marketing
Soft skills
Problem Solving
Listening
Curiosity
Communication
Stakeholder management
Learning
Who am I as a person?
My Personality
Protagonist (ENFJ-A)
According to 16Personalities, The Protagonist is a charismatic and inspiring personality type who often feels called to serve a greater purpose in life. Protagonists feel a near-constant drive to expand, improve, and grow… often in the name of serving others. But it’s all too easy for Protagonists to feel lost when the results that they envision and strive for don’t manifest.
Protagonists are the personality type most likely to…
- know how others are feeling just by looking at them
- believe in karma
- actively volunteer
- defend someone who is being bullied
- consider themselves spiritual
My Super Power
Empathy
I have a natural ability to connect with people, understand their needs and concerns, and respond in a compassionate and effective way. This is extremely helpful for me to navigate difficult situations, resolve conflicts, and build strong relationships.
In a professional context, empathy helps me build strong relationships with colleagues, clients, and customers. When I am able to understand and connect with others on a deeper level, I am better able to anticipate their needs, communicate effectively, and build trust.
By putting myself in the customers’ shoes and understanding their pain points and concerns, I am able to provide solutions that meet their needs and exceed their expectations.
My hobbies
Nature
Hiking
Travelling
Cooking
Movies
Books
Blog
I enjoy creating and sharing content. I don’t mind leaving my footprints in the digital world. View all of my blog posts.
Reflecting on the Vietnam-Finland Startup Night 2023 – as the event organizer
The Vietnam-Finland Startup Night 2023, organized by VE Finland (the Association of Vietnamese Entrepreneurs in Finland), was a Slush side event on 28/11/2023 at Maria
Our team won the first prize at Dash Hack 2023!
Dash Hack is a weekend-long case competition, where multidisciplinary teams use Design Thinking as a problem-solving framework to solve complex challenges from partner companies. This
#ISTARTEDTHIS – “In my imagination for the future of work, people will embrace the idea of becoming an entrepreneur.” – DANIEL NGUYEN, MANAGING DIRECTOR, SISU DIGITAL
I’m Daniel, a Digital Marketer and an entrepreneur from Vietnam. I’m currently working as a Growth Marketing Consultant at Sisu Digital, a Helsinki-based digital agency
Bay Area Launched. Nordic Network Of Marketing Professionals Is A Go.
We launched the Bay Area network on September 25th, 2020. This marketing communications network aims to help growth companies in the NewNordic region by connecting
Good News from Finland – “My career: From start to Finnish”
The reason Daniel ended up in Finland is education. According to him, Finland has one of the world’s best education systems and, when he applied
SEO is not dead in 2020 yet ?
I launched this brand new website www.entrepreneursoffinland.fi this July. After only 5 months (actually even before that), it already ranks in the first SERP (Search
Amazing Slush 2019 , the world’s leading startup and tech
This year I represented Vietnamese Entrepreneurship Society in Finland at the world’s leading startup and tech event right at the heart of Helsinki. (Slush actually
First time speaking in front of a large audience. Thank you all for coming!
SUCCESS CLUB #7 !!! Some highlights of our most attracted event so far! 70 attendees and LOTS OF FUN! ?? Huge applause and special thanks
Another great panel discussion at the Global Business Forum Finland 2019!
I was invited to join a panel discussion at Global Business Forum Finland 2019 where I shared about Marketing and Entrepreneurship along with other guests.
I want to share with you a project called Entrepreneurs Of Finland I have been working on in the past 3 months
Entrepreneurs of Finland features inspiring and insightful stories of entrepreneurs, startup founders, business owners and self-employed from all walks of life in Finland. Everyone has
VietES team had the honour to represent the young and ambitious generation to deliver a speech to the Deputy Prime Minister Truong Hoa Binh at Vietnam Embassy in Finland
In an official visit to Finland, the Vietnamese First Deputy Prime Minister Truong Hoa Binh, along with the high-level government delegation from Vietnam, had a
The Startup Idea Contest 2019 has ended successfully
… with the Grand Finale in Berlin last week. For the first time in history, Vietnamese talents and entrepreneurs all over Europe and the world