The Internet Marketing Tree is a perfect metaphor to depict the core components of Online Marketing, their priorities and how they all fit together: DEEP ROOTS First, planting strong, deep roots in the form of Research, Strategy, Branding and Content. It is tempting to jump ahead to the later phases of a project, but like…
“Content is King”, everyone says. I agree. (Partly) According to Curata’s Content Marketing Pyramid™, content can be categorized into 5 levels: ⚡ 1. Primary/ Secondary Research & Thought Leadership: Books, eBooks & White Papers ⚡ 2. Long-form Blog Posts & Presentation ⚡ 3. Infographics & SlideShares ⚡ 4. Short-form Blog Posts & Contributed Content ⚡…
“We came to this project with little idea how to achieve our goal. Through a long but fruitful process, Aurora Digital team proved to be a trustworthy and skillful service provider & partner. With their guidance, they helped us to materialize our idea of the Finnish Passive House Association into a clean and appealing website,…
It’s time to shop for winter clothes, so you visited an online fashion shop to browse their offers. You really liked a red sweater that you spent one-minute scrutinizing the product images and read reviews. For some reason, you didn’t continue shopping and just left the site. Later you went to your favorite online newspaper….
Do you have a WordPress website? If so, you’ve probably heard that WordPress is the most SEO-friendly CMS (Content Manage System). This is partly true because WordPress is SEO-friendly if and only if you configure the settings correctly and use the right SEO plugins. If you have little to no experience with WordPress SEO, this…
Do you run Facebook Ads? More and more people are spending money on Facebook Ads, leading to substantially higher CPM and higher Cost per Engagement. Only by reducing cost can you survive in an increasingly competitive market. Here are 7 easy ways to help you optimize your Facebook ads & decrease cost 1. Optimize Delivery:…
Do you like donuts? I do.