8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). You pay more while achieving less. Only by reducing cost can you survive in an increasingly competitive…

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…