You have heard about Tech Stack, but how about Marketing Stack?
A Marketing Stack, or a Marketing Technology (MarTech) Stack is a group of tools that marketers use to efficiently and effectively execute marketing activities, across a number of channels.
There is no one-size-fits-all Marketing Stack. Depending on the size and needs of the business, Marketing Stacks can come in different sizes and shapes across different departments. See the examples.
While there are different approaches to building a Marketing Stack, a common way is to follow the buyer’s journey and break your stack down into key stages:
At each stage, you’ll utilize suitable tools to achieve your marketing goals.
The key here is to create a Marketing Stack that fits your business’s needs, not the latest trends. Instead of changing tools every few months, you should have a strategic approach to your use of technology. Moreover, your stack should evolve over time.
With the right combination of tools at your disposal, you will be in a much better position to take your marketing effort to the next level.
Do you have a Marketing Stack?
Share with me in the comment.
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