A new certification added to my profile – now people can trust me when I say I can do Google Adwords Search!

A new certification added to my profile – now people can trust me when I say I can do Google Adwords Search!

Adwords is an incredibly sophisticated advertising platform. The more you know it, the more you realize how much you don’t know it! Still I’m glad to earn my first official Google Adwords (Search) certification. For those who are interested, Google has their own “Academy for Ads” where you can find a bunch of free, interactive…

Today I learnt that not every customer brings you the same value – the hard way!

Today I learnt that not every customer brings you the same value – the hard way!

This client really drives me crazy. Have been working with her on a creative project for 10 months and it can never be finished because of her so-called perfectionism and changing-ideas-like-clothes nature. I understand changes are inevitable and I’m totally fine and professional when clients asking for changes. But god it doesn’t mean she keeps…

My thought about this Best Global Brands 2016 report by Interbrand

My thought about this Best Global Brands 2016 report by Interbrand

Top 20 Best Global Brands 2016 by Interbrand see many familiar brands. No wonder Apple and Google claims top positions as the most valuable brands. Their incredibly massive values also leaves the others in the dust. On another front, Facebook and Amazon enjoys the highest growth rates. Technology industry dominates the top 20, following by…

This report is a joke – don’t trust everything they throw at you!

This report is a joke – don’t trust everything they throw at you!

was shocked to skim through this ridiculous list of 47 so-called European Unicorns 2016 by GP Bullhound (an U.K-based investment bank). Some of the brands are simply too familiar and/ or too old to be considered startups! While top spot Sweden’s Spotify is indeed an unicorn (a privately-held tech startup valued at $1 billion or…