I was invited to The Shortcut’s workshop to share about LinkedIn marketing
I was invited to the Shortcut’s workshop to share some tips for job seekers to better use LinkedIn for their career search. It seems many people are interested in the topic!
It was a great pleasure for me to be one of the guest speakers at “The Entrepreneurial Journey”!
The event was organized by XES (Helsinki Entrepreneurship Society) and students from Haaga-Helia University of Applied Sciences. Where I’m happy to share my story and experience with so many young entrepreneurial-minded people. The event was indeed packed with great information and insights into the entrepreneurship ecosystem in Finland. I was pleased to see all the…
Aurora Digital is featured on Yle’s Morning TV!
In the program, Heikki Hilpelä, Aurora Digital’s Chairman, and Ulla Hiekkanen-Mäkelä, Head of Talent Boost Finland at Business Finland, discussed how well-educated immigrants have been making a positive impact on Finland and how the country can become an even better place for international entrepreneurs and talents. We are humble that Aurora Digital team is featured…
Zariance.com – Interview with Daniel Nguyen, CMO & Partner at Aurora Digital
Originally published on Zariance.com Daniel Nguyen is CMO & Partner at Aurora Digital, a top-rated Finland-based agency that helps innovate, build and launch your brand to the market. With a wide-range expertise in Design, IT development and Marketing automation, Aurora Digital accelerates business growth and connect it with a wider audience. The company has been serving…
Put our smartphone down for designated periods of time each day
So we can focus on what really matters! Some disturbing stats: ❌ A visible phone decreases our memory capacity, ability to process data, general intelligence and the depth of the interaction in a social setting. ❌ A typical smartphone user interacts with their phone around 85 times per day. Studies link it to hand, neck,…
A glance of customers to your company and products is appreciated.
But in a particular situation, what makes them pass by without consideration? It may be that the customer’s expectations are not reached. The human’s expectation has the majority impact on their decisions on something. On a cozy night full of breeze, you go to a restaurant, for example, reading the menu with a description of…
Perceiving the “decoy effect” in Marketing makes us become “smart customers”?
The answer is here. “Decoy effect” means our choices among various options influenced by some factors which are intentionally added by marketers. You want to buy a new laptop with your budget € 1000, for example, and it tends to render you dazed if you see three streak options: € 800 for a new laptop,…
I have gained valuable experience during the COVID-19 pandemic.
I was excited about that. I think working remotely makes us feel comfortable and time – saving but it makes us less autonomous and diligent. How can we change it? Try these recommendations. We need to set the work schedule as if we’re working at the office or school. Try to follow up on your…
What do you think is the most powerful factor to motivate employees?
“Your most important asset isn’t your client, it’s your loyal employee. If you take care of your employees, they will take care of your clients.” Another important factor that can prevent employees from leaving is “The Reason Why”. Once employees know the meaning, purpose, and impact of their work. And all that align with their…
Take this example from Durex of how you can take advantage of trendy topic for your brand!
By now you should know that the first ever images of a supermassive black hole have been captured by a group of researchers. This is making news all over the world and black hole images are going viral across the internet. If you are a regular reader, you will wonder why on earth you should…