8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). You pay more while achieving less. Only by reducing cost can you survive in an increasingly competitive…

Facebook Updates Group Invites, Removing Ability to Automatically Add Members

Facebook Updates Group Invites, Removing Ability to Automatically Add Members

Do you use Facebook groups? One day you suddenly realize you are a member of a strange group you have absolutely no idea about, just because a friend added you to that group without your consent. Even though your friend may have good intention, it’s annoying that you don’t have control over what can largely…

What are “dark posts” & Why you should use them?

What are “dark posts” & Why you should use them?

Have you heard the term “dark post”? Although it may sound shady and imply Blackhat tactic, there’s really nothing evil about dark posts. In fact, Facebook officially referred them as “unpublished posts”. While a published post (both organic and boosted) appears on your Facebook page timeline and the feeds of your followers, an unpublished post…

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…