8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

8 tips to optimize your Facebook Ads – Hack your way to massive success on Facebook

Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). You pay more while achieving less. Only by reducing cost can you survive in an increasingly competitive…

What are “dark posts” & Why you should use them?

What are “dark posts” & Why you should use them?

Have you heard the term “dark post”? Although it may sound shady and imply Blackhat tactic, there’s really nothing evil about dark posts. In fact, Facebook officially referred them as “unpublished posts”. While a published post (both organic and boosted) appears on your Facebook page timeline and the feeds of your followers, an unpublished post…

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…

How to build a Facebook Ad Funnel (Podcast sharing)

How to build a Facebook Ad Funnel (Podcast sharing)

Far too many people make the mistake of picking the right conversion objective. While it’s true that a few people may still do a macro-conversion on their first-time visit, the chance is much lower and the cost is much higher compared to micro-conversions. Facebook recommends that the conversion type you choose happens about 50 times…

A fun Growth Hacking project I’ve been doing for the last week

A fun Growth Hacking project I’ve been doing for the last week

Last week I started a fun Growth Hacking project about a trendy subject. We’re just a team of two so-called Digital Marketing guys ? But after a week here is what Le Hoang and I have achieved: ⚡A Facebook Group of 672 highly active members that keeps growing organically. The most engaged post has 50…